• Dacia launches its new ‘Lauréate Prime’ special edition
• The top-of -the range Lauréate benefits from bespoke styling, standard metallic paint and multimedia upgrades
• Available in the UK on Sandero, Duster and Logan MCV models, exclusively in the new Cosmos Blue colour
• On display at the Geneva Motor Show in March, and in UK Dealers from April
• Full UK specification and pricing released on 9 March
Dacia will celebrate the 10th anniversary since its European re-launch in 2005 at the 85th Geneva International Motor Show where new special edition versions of the Sandero, Duster and Logan MCV will be unveiled.
Ten years have passed since the Logan was launched in Europe in 2005, heralding the dawn of a bright new era for the Romanian brand Dacia, whose Renault-led rebirth proved to be the catalyst for unprecedented levels of success across the continent. Having made its UK debut at the 2012 Goodwood Festival of Speed, with first customer deliveries in 2013, the Dacia brand has gone from strength-to-strength reaching 50,000 sales in March 2015.
To celebrate these milestones, Dacia is producing a series of special edition versions across its range, including the Sandero, Duster and Logan MCV. In the UK, this special edition will be called ‘Lauréate Prime’. True to the brand’s ethos and image, these special edition vehicles will be well-equipped while remaining simple at heart, and will come in an exclusive metallic Cosmos Blue finish.
They will stand out through their distinctive styling trims and will be equipped with a new multimedia and navigation package as standard – Dacia MEDIA NAV Evolution.
Exclusive new Cosmos Blue finish
Blue is the colour traditionally associated with the Dacia brand, and these special edition versions will pay tribute to that by including exclusive metallic Cosmos Blue paintwork as standard.
Attention to detail for the exterior
The Lauréate Prime special edition versions stand out through a series of specific styling features, including ‘Dark Metal’ alloy wheels and door mirror housings.
A carefully-appointed interior
The standard Lauréate interior is enhanced by subtle touches of blue on the upholstery and seatbelts, complementing the Cosmos Blue metallic exterior. Tasteful grey top-stitching for the seats and special front and rear blue-edged floor mats complete the look.
The Lauréate Prime special edition versions benefit from a generous equipment specification, based on the existing top-of-the-range Lauréate trim. This includes the exclusive Cosmos Blue metallic finish, Dacia MEDIA NAV Evolution infotainment system, leather steering wheel, climate control for comfort, cruise control with speed limiter for safety and peace of mind, and electric front windows and remote central locking for convenience – all of which are ideal for motorists who use their vehicle on an everyday basis.
Dacia MEDIA NAV Evolution
Included as standard in the UK is the new-generation, user-friendly MEDIA NAV Evolution navigation system complete with a large seven-inch touch screen display. All the qualities from the original infotainment system are retained, including satellite navigation, multimedia capabilities that allow music streaming from devices through a USB, AUX or Bluetooth® connection and hands-free telephony capability.
In addition to this, Dacia MEDIA NAV Evolution adds TMC traffic information, access to social networks when connected to a smartphone via the main display and the ability to access Apple’s SIRI voice recognition function through steering wheel-mounted controls.
A special edition available with a choice of engines
The Sandero special edition versions will be available with a choice of TCe90 petrol and dci 90 diesel engines while customer have a choice of two- and four-wheel-drive configurations coupled with the existing dCi110 for the Duster Lauréate Prime.
Reassuring three-year/60,000 miles warranty
As with every model in the Dacia range, the Lauréate Prime special editions come with a three-year/60,000 miles warranty.
Full details on UK specification and pricing will be available on 9 March.