Dacia helps deliver First Utility Super League Trophy Tour

  • Super League in partnership with Dacia, touring the First Utility Super League Trophy to all 12 clubs
  • Trophy is being transported in a specially designed Dacia Duster Commercial
  • Trophy Tour runs until 27 July
  • Fans can have their photo taken with the trophy and car at matches and at community projects


Dacia, the UK’s most affordable car brand and proud partner of the Rugby Football League (RFL), is helping deliver a trophy tour to each of the 12 First Utility Super League clubs by providing a specially designed Duster Commercial for the journey. The tour starts on Thursday 30th June, marking 100 days to go until the 2016 First Utility Super League Grand Final.


The trophy tour, in partnership with Dacia started at Huddersfield Giants’ match against Hull FC (Thursday 30th June), before travelling to each club from Catalan to Leeds, Hull KR to St Helens, with the trophy safely carried to each stop in the branded Dacia Duster Commercial Lauréate dCi 110 4x4, the vehicle that won ‘Best 4x4 Van’ at the What Van? Awards 2016.


In addition to the matches, the trophy will also be given to each club’s community foundation and taken to schools, hospitals and local communities so they can share in the experience. Fans will have the chance to have their photo taken with the First Utility Super League trophy and will appear on the Super League Facebook page, as well as getting their hands on special prizes, including tickets to the First Utility Super League Grand Final in October. 

Ed Preston, Dacia Communications Manager, said: “We know how passionate Rugby League fans are and that’s why we’re so pleased to be able to bring the trophy to each club and community in partnership with the Super League. With a payload of 550kg and a roomy load space, the Duster Commercial is more than up to the job.”

Dacia has enjoyed the most successful launch of any new car brand in the UK and has sold over 75,000 vehicles since launching here in 2013.  More than four million Dacias have been sold across Europe since the brand’s reintroduction to Europe by Groupe Renault in 2004.  Its models have picked up numerous prestigious awards, including What Car?’s ‘Best Small Car under £12,000’ for four consecutive years for the Dacia Sandero hatchback and the brand was recently named fourth best manufacturer, out of the entire car industry of more than 30 brands, in the 2016 Auto Express Driver Power owner survey, marking the third consecutive year that the brand has featured in the top five. 

The Dacia range consists of the Sandero – the UK’s best value hatchback, Sandero Stepway, the Logan MCV – the UK’s best value estate car and winner of Best Family Car award in the 2016 Auto Express Driver Power survey – and the Duster SUV, the UK’s best value crossover family vehicle.

Further details on Dacia Commercial.

Fans can follow the tour’s progress on social media with the hashtag, #SLTrophyTour. 

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