Rugby Football League
Starting at the prestigious World Club Series in 2016, the relationship has only gone on to flourish.
On February 21st, 2016, Dacia celebrated a big win in the coming together of two no-nonsense brands, becoming the official car partner of the First Utility Super League and the Ladbrokes Challenge Cup, a principle partner of Magic Weekend and a title partner of the World Club Series.
Dacia's partnership with the RFL was deemed to be the perfect fit, and so to mark the start of the three-year deal, they travelled to the homes of St Helens, Wigan Warriors and Leeds Rhinos - three clubs that welcomed their Australian counterparts for the Dacia World Club Series.
Grassroots Rugby League
At the time, Ed Preston, Communications Manager of Dacia UK said: "Our new partnership with the Rugby Football League is very exciting for all of us at Dacia. With its no-nonsense approach and community spirit, Rugby League was the natural fit for our brand and we're looking forward to working with the RFL to bring something new and fun to the game for fans."
England Rugby League
Principal partner of England Rugby League
Dacia provided a fleet of Dusters for England players to drive during the Autumn Test series against New Zealand, as the team travelled between Hull, Liverpool and Leeds.
At the time, Louise O’Sullivan, Head of Dacia UK, said: “As England’s principal partner, we were more than happy to provide the England players with vehicles whilst they are here representing the nation. For us it’s a small gesture, but rugby league is a tight knit game built on local communities and family, and we know that the players really appreciate the freedom that a car provides, allowing them to get around easily whilst they are home.”
England Wheelchair Rugby League
Principle partner of England Wheelchair Rugby League
The Dacia logo was proudly displayed on the England team shirts as the team finished second overall in the 2017 Rugby League World Cup, narrowly losing out 38-34 after a late try from the hosts and holders, France.
Dacia Magic Weekend
In 2018, Dacia gave rugby fans the chance to win prizes that money can't buy as part of its sponsorship of the Dacia Magic Weekend. This annual Rugby League festival sees an entire round of Betfred Super League matches played in one stadium over one weekend – and Dacia has now sponsored the event and the unique competition for three years running. It has been such a success in the past that the weekend will return again this year on the 25th & 26th of May at Anfield, Liverpool.
Rugby League for under 18s
Boys have well-established pathways to the elite level via the England Youth and England Academy system, while the burgeoning women’s game now offers a similar route to high-level competition at open age through the Women’s Super League and Championship.
The best boys at under 16 are invited into the England Youth set up (formerly England Schools), which is the first rung on the international ladder for current internationals such as Warrington’s Ben Currie and John Bateman, now of Canberra Raiders. Head coach Danny Wilson is supported by, among others, the former Great Britain international and Man of Steel, Paul Sculthorpe, whose role as England Pathways Coach focuses on the development of the country’s outstanding young players. The England Academy (under 18s) is the next step, where development is overseen by head coach Dave Elliott, James Ford (York City Knights) and Jamie Langley (London Broncos).
Women's Rugby League
Women’s Rugby League is integral to the overall success of the game. Around 40% of Rugby League spectators are female, and the sport is played by girls and women at many levels.
The England Women’s team was incorporated into the RFL’s national programme in 2018 and a development programme similar to the youth and academy pathways has been established. Again the aim is to expand the player pool, intensify competition and produce winners at international level. Coaches Craig Richards and Lindsay Anfield, herself a former international, oversee monthly performance development sessions in the build up to the 2021 World Cup. Preparations for the 2021 competition will also include a tour next year Down Under.
Beneath international level, the women’s game has its own Origin series, and the Women’s Super League and Championship offer regular competition and a pathway to representative honours.
Thanks to the success of the development programme an incredible nine players made their international debuts in 2018.