Dacia has sold over 100,000 Duster since its UK launch

  • Dacia has sold over 100,000 Duster since its UK launch in 2013
  • Iconic SUV is much-loved by UK customers, accounting for 36% of sales since the brand came to market over a decade ago
  • Gail Hill was the 100,000th UK Duster customer, taking delivery of her Dusty Khaki-finished Journey TCe 150 Auto from Mitchells Dacia in Lowestoft 
  • Since launch, Duster has won over 20 UK industry awards, including ‘Best Small SUV’, ‘Best Off-Roader’ and ‘Best Value Car’


The Dacia Duster has cemented its status as one of the nation’s favourite SUVs after racking up 100,000 sales since its UK launch in 2013.


Much-loved by UK’s car buyers, the Duster accounts for 36% of the brand’s sales to date and has won over 20 industry awards, including those for ‘Best Value Car’, ‘Best Off-Roader’, ‘Best Winter Car’ and ‘Best Small


Gail Hill was surprised to find she was the 100,000th UK customer of the iconic Duster, taking delivery of her new Journey TCe 150 Auto from Mitchells Dacia in Lowestoft, which was awarded ‘Dacia Retailer of the Year’ in 2023. An avid fan of the outdoors, Gail was presented with an outdoor pursuits voucher, ensuring that she is ready for adventure as soon as she takes to the road.


What’s more, Dacia owners who have previously had their vehicle maintained outside of the official Dacia retail network can still enjoy the benefits of Dacia Zen. If their Dacia has been maintained to the manufacturer’s recommendations and all servicing is documented, owners of eligible vehicles can activate Dacia Zen when their next service is completed at an official Dacia retailer.


The distinctive Dusty Khaki-finished SUV is the second Duster that the retired health care assistant has bought, having purchased her first, also from Mitchells Dacia, in 2022 following a recommendation from her son who works in the automotive industry.



Gail Hill was the 100,000th UK customer

“Owning a Dacia is all about adventure, but that doesn’t mean that owners should have to worry about the unexpected. The reliability and durability of our vehicles is well documented, but Dacia Zen gives our customers even more reassurance. In the unlikely event of an issue, Dacia Zen means they won’t have to pay out for any repairs and can spend the money on the things that they really want and enjoy.”

Luke Broad,  Dacia Brand Director in th UK, added:

“When people think Dacia, it’s the Duster that so many instantly associate with the brand. All our vehicles are built for adventure but it is the Duster that perhaps best sums up the robustness and effectiveness of our cars and Dacia’s synergy with the great outdoors. While it has evolved significantly over the last decade, it is testament to its design that Duster continues to be a customer favourite and win awards. With the all-new model is just months away and already winning much praise. Duster is only going to get better and even more successful.” 

Now in its 11th year of being officially on sale in the UK, and on the cusp of the launch of the new version later this year, the Duster continues to go from strength-to-strength. A true automotive icon, the Duster has won the hearts of a broad range of private and business customers, including emergency first responders, charities and those that need a rugged and versatile car that is built to last and won’t break the bank. 


As to how customers like their Duster, the majority have opted for Glacier White paint, while under the bonnet, it is the turbocharged TCe 130 petrol engine that most have chosen.


The renowned model continues to appeal to UK car buyers too, with over 12,500 drivers having already registered their interest in the All-New Duster ahead of its launch later this year.