Dacia, a brand reborn
Dacia was founded in Romania in 1966, with a clear objective: to provide modern, reliable and affordable cars to all Romanians. Its name was taken from Dacia, the former name given by the Romans to the region now known as Romania.
But it was in 1999, when Renault acquired Dacia, that the brand began a strategic shift, without straying far from its roots. Logan marked its first success.
Logan launched in 2004
A renaissance for the brand, Logan is a modern and robust family saloon that was originally designed for emerging markets at the unbeatable price of €5,000. It revolutionised the automotive market and achieved incredible commercial success, including in Western Europe, where Logan was launched in 2005.
Sandero launched in 2008
Sandero was the second major launch for the Dacia brand. It is also its best-selling model. Its generous size, practical design, versatility and affordable price tag are just a few of the qualities that make Sandero the best-selling passenger car in Europe.
Duster launched in 2010
With Duster, Dacia once again broke down automotive industry norms. In addition to being the most affordable SUV, Duster offers an attractive vehicle with real off-road capabilities and outstanding versatility. Once again, the brand has enjoyed great commercial success with this model.
Jogger Launched in 2022
With its spirit of adventure, Jogger perfectly embodies Dacia‘s brand positioning and ethos. At the crossroads of several segments, this versatile family car accommodates up to 7 passengers, taking the best from each category. It has the length of an estate car, the spaciousness and modularity of a leisure activity vehicle and the adventurous appeal of an SUV.
The success continues
Today, the Dacia brand operates in 44 countries in Europe and the Mediterranean region, serving more than 8 million customers. The story continues with our latest editions, the Extreme range, with rugged and outdoor styling.
2022: the new brand identity
Renewing our promise to deliver simplicity, durability and accessibility - a new logo, new colours, and a completely updated, modern line-up to be proud of.
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