Since Dacia’s relaunch in 2004, the brand has positioned itself differently to its competitors by not joining the race for ‘always more’ but by focusing instead on giving customers just what they need and on doing that very well.
According to François Mariotte, Sales and Marketing Director, Dacia: "Dacia fits perfectly into new consumption patterns where customers decide to buy ‘less but better’. They are choosing more durable, quality goods, paid for at the right price and without sacrificing comfort or aesthetics. This is a major trend that can be observed in other sectors such as furniture, air transport and clothing. Dacia is the only car manufacturer to respond to this trend and thus enable millions of customers to enjoy buying a new and reliable vehicle at an unbeatable price”.
In the UK, the Dacia model line-up consists of the rugged Dacia Duster, the Sandero supermini – still the most affordable new car on sale in the UK, the Sandero Stepway – the UK’s most popular Dacia model, as well as the spacious Logan MCV and crossover inspired Logan MCV Stepway.